Customer Value Management

Maximizing Customer Profitability

In the face of intense competition, Comviva’s customer value management suite enables operators to improve overall share of wallet from their subscriber base by delivering highly targeted campaigns that stimulate usage and enhance revenues.

The comprehensive suite of customer segmentation, network usage analysis and demand modeling tools supports operators in the creation of campaigns that enhance value throughout the customer lifecycle.

The Customer Value Management suite comprises:

Revenue Plus

Revenue Plus enhances operator insight into usage patterns enabling delivery of targeted campaigns that drive subscriber usage and maximize revenues

Dynamic Discounting

Dynamic Discounting processes network utilization data and models price and consumer demand to offer tariffs that encourage usage in specific cells at specific times.