Revolutionize the sales and delivery process from an IT (backend-driven) process to a customer-centric experience.
Empowering CSPs and new-age enterprise with an end-to-end omnichannel and multi-play commerce platform supporting digital and physical products with a consistent customer experience across all channels.
BlueMarble Commerce is a headless, cloud-native, TM Forum compliant product suite. Its foundation lies in a microservices-based approach, offering flexibility and scalability. Additionally, it seamlessly integrates with legacy systems through custom-built adaptors, integration services, and APIs
By leveraging open-source tools and technologies, BlueMarble Commerce brings the required agility to your organization, facilitating application and infrastructure modernization. Stay ahead of the curve with our solution that enables quick adaptation to changing market demands
BlueMarble Commerce Features
BlueMarble Commerce empowers you to create multi-play and customized offers by seamlessly combining physical and digital products into bundles, promotions, and multi-play offerings. You have the flexibility to design deals based on customer segments, value, brands, and channels, allowing for targeted and personalized experiences
Enables omnichannel capability using persisted shopping carts to support cross-channel customer journeys where customers can start and end anywhere, enabling a flexible and integrated shopping experience.
Evaluates available cutomer journey data and shopping cart content to automatically derive the required and optimized data capture sequence, thereby enhancing revenue by smoothing cart-to-sales conversion and offers a complete buying experience while creating a commercial order with consistent accuracy.
Supports advanced Promotion and Recommendation capabilities that allows to dynamically trigger these based on sales process data or based on external events, enhancing customer engagement and driving revenue growth.
Supports catalog-driven strategy or as it can be said, a catalog-driven sales experience. The catalog-driven approach overcomes fulfillment challenges by leveraging data from the federated/enterprise catalog to drive order flows and reduce the dependency on local reference data in front-end channel applications and order management system.
Why BlueMarble Commerce
BlueMarble Commerce comes with a built-in rule-driven commercial product catalog and supports the implementation of digital and assisted channels with interfaces based on TM Forum Open API specifications. It provides pre-built UI widgets and complete functional components that enable the fast creation of new user-facing applications.
Built-in Rule-Driven Commercial Product Catalog
Support for digital and assisted channels
Customer 360-degree view
Convergent shopping cart capabilities enabling seamless customer journeys
Support advanced customer journeys – in-life-sales, up-sell/cross-sell, move, terminate
Support for automated recommendations, promotions, campaigns
Low-Code Checkout/ Order Capture configuration for all channels
Contextualized rules for efficient support of offers, campaigns, shipping and price calculations
Region, Tax, Delivery, and Payment Options
Impact
40% reduction in average handling time (aht)
40% minimization in order errors
Ensuring quick delivery
Faster go-live time to 3 months
Rapid product launches from days to hours
SELECTED BY TOP OPERATORS AND MEDIA PROVIDERS AROUND THE WORLD
Analyst Mentions
BLUEMARBLE RECOGNIZED BY TOP RESEARCH FIRMS ACROSS THE GLOBE
PROMINENT REPORTS | RECENT MENTIONS
Awards & Accolades
Asia Communication Award Tata Play, 2021
Success Story with Tata Play recognized as BSS Project of the year
Golden Peacock Innovation Awards for BlueMarble, 2023
Driving Innovation with BlueMarble
Related Resources
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CASE STUDY
Vodafone Germany improves the customer experience through unified business support systems