How to calculate churn rate?
Churn rate is the term used for the percentage of customers subscribing to a particular service that discontinue their subscription within a given duration of time. In order to further expand a…
Comviva22nd July 2015
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All about NFC and mobile payments
Near Field Communication (NFC) technology has been around for quite some time, but, until recently, its usage was limited to contactless smart cards and commuter cards. However, even those who have…
Comviva21st July 2015
Mobile POS: different approach for big and small retailers
It has often been advocated that mobile POS system is more suitable to small retailers and shops that were till now only accepting cash and are averse to making high…
Anand Prakash17th July 2015
How is security ensured in mobile wallets?
Mobile wallet refers to the practice of using smartphones for payment through credit or debit cards. In essence, information is stored on your smartphone in digital form. Mobile wallets are fast replacing the…
Comviva16th July 2015
What is a mobile content delivery platform?
While the exponential growth of smartphones entails several business opportunities for content providers, it also brings in a host of challenges. Primary amongst these is the fact that mobile devices…
Comviva14th July 2015
From push marketing to context: amplifying with mobile contexual marketing
Mobile is the future of marketing and mobile contextual marketing refers to the targeted advertising, based upon a customer’s information, search terms they have recently used or their activity on the…
Comviva13th July 2015
What is BLE mobile payment?
Bluetooth Low Energy (BLE) has become a buzzword, with both PayPal and Apple, announcing the use of this technology. An important question doing the rounds is whether BLE can be…
Comviva13th July 2015
What is Host Card Emulation (HCE)?
What is HCE Host Card Emulation (HCE) is an on-device technology that allows a phone to perform card emulation on an NFC-enabled device. The device does not have to rely…
Comviva13th July 2015
Product Owners – Identify hidden biases!
Recently, I was on the panel of judges in an internal Hackathon, a platform to present one’s ideas. Basically, the participants are judged on their ability to pitch an idea…
Zunder Lekshmanan10th July 2015
What are the advantages of Mobile POS?
In today’s competitive environment, technology is the biggest enabler. One of the trends gaining momentum is the adoption of a Mobile Point of Sale system (mPOS, for short). Benefits offered…
Comviva10th July 2015
