India witnessed a one of its kind phenomenon on the night of 8th November when the Government of India banned Rs 500 and Rs 1000 currencies and provided the citizens of India time limit to deposit old currencies in their bank accounts. This was done as a desperate step to curb the parallel economy of India, which was plaguing the growth of the fastest growing economy of the world. This phenomenon has been named as Demonetization.

Impact of demonetization

Demonetization will have significant impact across various factors in India. To start with, business structures will change because with demonetization, India is making the move from a cash based economy to a cashless economy. Secondly, GDP and tax collection will rise significantly due to increase in tax collections. This in turn will help the Government increase spending in essential sectors, thus increasing the standard of living of the under-privileged.

Mobile Payment Service Providers – the gainers in demonetization

Demonetization, although has been criticised at various quarters across the country, gave fuel to mobile ecosystems. Mobile payments were the saviour in the time when citizens found themselves paralyzed without any cash in hand and ATMs ran without cash.

Mobile payment or mobile wallets are digital wallets, supporting a wide range of payment option so that consumers can make purchases and transfers easily. During the time of demonetization, mobile payment witnessed a un-parallel spurt in usage, which reached as high as a 435% rise.

Mobile payment solutions are the right vehicle for a smooth transition from a cash based economy to an app based economy. This, in turn, matches with the wider goal of India of becoming a digitized country. Mobile wallet users can transact instantly for purchases, transfers, etc. making transactions extremely easy. With mobile payments, users do not need to stand in long queues in cash counters and ATMs, a convenience appreciated by customers and businesses alike.

Mobile wallets has led to a reform in the banking sector as well, leading to a record increase in digital transactions. Needless to say, now banks can save on manpower for handling cash due to a reduction in footfall in bank branches. Businesses benefit as well, since the risk of handling cash is minimized, thanks to mobile wallets.

the-role-of-mobile-payment-technologies-info

Mobile payment companies have capitalized the demonetization drive successfully. They have invested millions to ensure their operations and platforms are accessible from anywhere. Thus, from auto-rickshaws to street vendors, everyone has used mobile wallets successfully.

UPI is going to be a game changer in the coming years. It is the payment process by which mobile wallet customers can transfer money from their bank accounts to merchants and also receive payments without disclosing banking information. Seamless and low transaction times are the main reasons why UPI is gaining popularity day by day. Soon, UPI will extend to merchant transactions as well.

Some interesting facts

Let us now look at some interesting facts regarding mobile wallets. According to official data, Paytm has registered 32.5 lakh transactions every day in the mobile wallet segment alone. If we consider non-wallets transactions as well, the total number of transactions will be more than 50lakhs amounting to more than Rs 100 crore a day. Similarly, transactions on FreeCharge rose by nine times and MobiKwik rose by 18 times post demonetization.

The mobile wallet provider Oxygen Services registered transactions worth Rs 600 Crore in November 2016 alone compared to Rs 450 Crore a month in the previous month. Most of these transactions were peer to peer payments.

As discussed above, UPI is about to be a game changer in the mobile payment technology stage. Currently, 28 banks participate in UPI, which is going to increase in the coming days. As per RBI data before demonetization, the number of POS machines at merchant locations was approximately 1,461,672. However, post demonetization, this number has increased manifold, in some cases, as high as 500%.

Demonetization is the stepping stone of the Indian economy into becoming a world superpower. Most of the developed economies of the world are already digitized and cashless. However, in most cases, they moved from paper money to plastic money and then to digital money. However, in the case of India, the interim stage of plastic money has been completely skipped and the economy moved from paper money to digital wallets. The importance of mobile payment technologies is going to gain momentum in the future. It has been estimated that the value of transactions through mobile wallets is going to leap from Rs 5500 Crore in 2015-16 to Rs 30,000 Crore by 2022. The innovations in this space will be worth watching out for in the coming years.

Comviva

Comviva

Comviva is the global leader of mobile solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio...