- Expanded partnership to deliver a more comprehensive view of customer journeys, enhanced omnichannel experience across assisted and digital channels
- Comviva BlueMarble to enable unified sales experience across mobile, fixed, cable and TV services of Vodafone Germany
- Enabled new revenue opportunities by delivering bundled propositions through a centralized/converged unified platform
London, UK/ New Delhi, India – 23 February 2023: Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced that it has expanded its partnership with Vodafone Germany towards the transformation of its sales and customer experience processes.
As a part of this multi-year engagement, Comviva, a Tech Mahindra company, will deliver a unified sales solution across mobile, fixed, cable and TV services businesses of Vodafone Germany. The relationship began in 2019 and partnership focused on transforming assisted sales experience. The expanded partnership will target transforming non-assisted digital sales channels and elevating the entire integrated buying experience.
Manish Vyas, President, Communications, Media and Entertainment Business, and CEO, Network Services, Tech Mahindra, said “At Tech Mahindra, we firmly believe in the power of innovation and investment in intellectual property development. Our product and platform strategy are a testament to our deep domain expertise in the Telecom industry. We are grateful for the support and guidance of Vodafone Group as we embark on a new chapter in our digital journey, building the groundwork for the next generation of technology solutions on BlueMarble foundation.”
Comviva has deployed its BlueMarble platform with an expansive range of use cases that include digital commerce, catalog, order management and customer care. The first phase of the engagement was focused on creating a unified platform that provided a converged 360-degree view of the customer across telesales and retail operations. The second phase will further the convergence to digital channels and empower Vodafone Germany in extending on-demand, personalized solution bundles seamlessly to its customers across the channels of their choice.
Ulrich Irnich, CIO at Vodafone Germany said, “Our expanded partnership and choice of ODA-compliant cloud-native Comviva platform will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing experience across online and in-store. The new solution shall help us align teams around a single view of the customer, with insights and activation capabilities that will make experiences even more seamless, connected and relevant.”
Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva said, “Today, customers use a variety of touchpoints to engage both digitally and offline and a unified integrated customer experience across all channels is paramount. Our partnership shall deliver a more comprehensive view of customer journeys and enhanced omnichannel experiences. We are extremely excited about this partnership, and it shall serve as a great foundation for personalization efforts, while also empowering organizational efficiency.”
Comviva’s BlueMarble is a modular commerce, order management, customer care and partner management digital platform. It is a 5G ready, cloud-native, microservices based, open digital solution that delivers business agility by offering personalized customer experiences and journeys.
About Vodafone Germany
Vodafone is one of the leading telecoms and technology service providers in Germany. Half of all citizens in Germany are Vodafone customers. The Düsseldorf-based company provides a comprehensive portfolio of internet, mobile, fixed and TV services. As digital transformation partner to German business and industry, Vodafone caters to enterprises of all sizes, from start-ups and SMEs to DAX-listed corporations.
Vodafone Germany employs 16,000 people and generates service revenue of around 13 billion euros with more than 30 million mobile customers, almost 11 million broadband customers, nearly 13 million TV customers and numerous digital solutions.
As a gigabit company, Vodafone is a key contributor to the development of Germany’s infrastructure. Its German cable footprint extends to more than 24 million households, providing a gigabit service to more than two-thirds of the German population. With its 4G network, Vodafone reaches 99% of German households. Vodafone’s NB IoT network for the industrial and business sectors is delivering IoT connectivity on almost 97% of Germany’s total territory. Vodafone has been operating Germany’s first 5G network since mid-2019. Its 5G services are currently available to over 65 million people and it plans to roll out super-fast 5G+ for 90 percent of the population by 2025.
About Tech Mahindra
Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates, and the society to Rise for a more equal world, future readiness, and value creation. It is a USD 6+ billion organization with 157,000+ professionals across 90 countries helping 1290 global customers, including Fortune 500 companies. It is focused on leveraging next-generation technologies including 5G, Metaverse, Blockchain, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. It is the only Indian company in the world to receive HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. It is the fastest growing brand globally in ‘brand value rank’ and amongst the top 7 IT brands globally in brand strength with AA+ rating. With the NXT.NOW™ framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for its ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. Tech Mahindra aims at delivering tomorrow’s experiences today and believes that the ‘Future is Now’.
Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
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For more information on Tech Mahindra, please contact:
Abhilasha Gupta, Global Corporate Communications and Public Affairs
Email: Abhilasha.Gupta@TechMahindra.com; media.relations@techmahindra.com
About Comviva Technologies Ltd.
Comviva simplifies business complexity. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform, and bring efficiency. From maximizing customer lifetime value to enabling large-scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow. Comviva solutions have been deployed by over 130 Communication
Services Providers and Financial Institutions in more than 90 countries and have delivered the benefits of digital and mobility to billions of people around the world. Comviva is a completely owned subsidiary of Tech Mahindra and a part of the Mahindra Group. For more information, visit us at https://www.comviva.com/
For further inquiries, please contact:
Sundeep Mehta
PR & Corporate Communications
Email: pr@comviva.com
Tel +91- 9910030732
