
One Universal Repository to Manage Products, Business Rules and Much More
The BlueMarble Product Catalog is a service provider-centric solution built on the TMForum Data Model (SID). It fully supports the TMForum product model, encompassing product offers, service, and resource specifications.
It can be deployed both for product catalog federation and as a standalone enterprise product catalog (EPC). The catalog handles both static product data and dynamic business rules, ensuring comprehensive and flexible management of product information.

Intelligent Features for Credible Digital Experiences
Telco-Focused Design
Tailor catalogs for telecom providers using TMForum Open APIs for seamless integration.
Standardized Products
Hyper personalization – adapt products specifically to channels, locations, customer and market segments to fine tune your business.
Adapt Business Rules
Implement flexible, high-performance business rules to enforce company policies across the catalog.
Configurable Catalogs
Manage catalogs with import/export, promotions, recommendations, and consistent offers across platforms.
Value-added Features
Integrate coupon management, personalized pricing, and customer-specific agreements for tailored offers.
Product Management Tools
Manage product lifecycle, specifications, and updates with lifecycle tools and work package management.
Why Choose BlueMarble Catalog?
Unify Product Management
Centralize your entire product portfolio for consistent, accurate details across systems.
Drive Dynamic Rules
Utilize dynamic rules to to adhere to everchanging business demands quickly.
Personalize for Customers
Enable personalized recommendations and promotions to boost customer engagement and satisfaction.
Accelerate Time-to-Market
Optimized backend processes with automation to quickly launch new products and services.
Cut Costs
Simplify product management to reduce operational and maintenance expenses.
Ensure Compliance and Standardization
Align with industry standards and compliance requirements to maintain up-to-date practices.
Selected by top operators and media providers around the world
Credible Impact

Use Cases

Finance
Pricing strategy, risk management, and regulatory compliance.

Retail
Promotions and discounts, order management, product content centralization, and seasonal offers.

Ecommerce
Centralization of product information, dynamic pricing, bundling and cross-selling, and more.
Creating Credible Impact
4x
Faster time to market
-40%
Reduce AHT in assisted channels
3x
Faster bundled offerings creation
-50%
Reduce order fall-out
Frequently asked questions
The catalog is fully compliant with TMForum Open APIs and the ODA framework, enabling seamless integration and interoperability. Through the dynamic rules engine, it integrates seamlessly with BlueMarble's Commerce and Order Management platform. It also supports various open APIs that facilitate further integration with other enterprise systems.
BlueMarble's Product Catalog supports both retail and wholesale, providing a single platform for comprehensive management of the product portfolio and business models. It provides a trusted source for commercial and technical catalogs, making it easy to manage product pricing, compatibility rules, and product lifecycle.
The BlueMarble Product Catalog supports telecom operators by providing a dynamic rules engine that allows them to configure and adapt the platform according to their needs easily. It empowers telcos to deliver excellent service that is parallel to evolving customer needs. You also get support for all the mandatory Open APIs, ensuring interoperability and flexibility within the BSS architecture.
Yes, the BlueMarble Product Catalog is well-suited to creating sophisticated and customized product bundles using the dynamic rules engine. The platform's flexible, modular architecture allows you to build diverse promotional strategies, personalized deals, and discounts.
The platform offers robust integration capability with systems such as CRM, billing, inventory management, and other ERP platforms. Apps can easily be connected to the platform using industry-standard APIs and protocols, ensuring seamless interoperability and processes.