Unlock Innovative Customer Engagement with BlueMarble CRM
Comviva’s BlueMarble CRM is a powerful, cloud-ready platform that delivers a 360-degree view of customers across both B2B and B2C segments. Designed for seamless omnichannel engagement, it enables Communication Service Providers (CSPs) to manage the entire customer lifecycle from a single, unified interface. For B2B: A complete, end-to-end CRM journey covering leads, opportunities, quotes, orders, and customer management from a single portal. Pre-sales and acquisition workflows are streamlined to improve efficiency and conversion. Advanced AI-powered automation simplifies the process of selling complex products, reducing effort and enhancing customer experience.
For B2C: A 360-degree customer profile providing deep insights into preferences, interactions, and history. Ready-made engagement journeys for personalized offers, campaigns, and promotions to drive customer retention and loyalty. Comprehensive dashboards covering First-Time-Right (FTR) resolutions, L1 and L2 support, notifications, and case management. By integrating all aspects of customer engagement into a single, AI-powered system, BlueMarble CRM empowers businesses to enhance efficiency, reduce costs, and drive meaningful customer relationships.
Intelligent Features for Credible Digital Experiences
Configurable Processes
Utilize consumer and enterprise sales workflows, including customizable lead, opportunity, and CPQ processes.
Customer 360 View
Get a comprehensive 360-degree view of all customer data to optimize engagement.
Cloud-Ready Deployment
Choose flexible deployment methods that support both cloud-based and on-premises environments.
Customer Creation, Account, and Hierarchy Management
Create, customize, and manage detailed customer profiles, including enterprise hierarchies.
Reporting & Analytics
Gain insights into customer interaction using preformatted, statistical, and analytical reports.
Opportunity Management
Transform leads into opportunities through a structured process and defined actions.
Knowledge base
A guided knowledge base simplifies tasks for agents, enhancing their efficiency and effectiveness.
A unified solution for all
The same user interface is used for both B2C and B2B offerings, providing a comprehensive 360-degree view of customers with adjustments based on customer type.
Why Choose BlueMarble CRM?
Deepen Customer Understanding
Gain a 360-degree view of customers to unlock powerful insights into their behaviours and preferences, leading to more effective engagement.
Boost Revenue with Smart Offers
Implement targeted up-sell and cross-sell strategies, delivering personalized product or service recommendations that meet specific customer needs and drive revenue growth.
Strengthen Customer Loyalty
Build lasting customer relationships by consistently delivering personalized experiences that demonstrate you understand and value their individual preferences.
Deliver Consistent Experiences
Ensure a seamless and consistent customer journey across all channels and touchpoints, building trust and satisfaction.
Enhance B2B Sales Effectiveness
Optimize B2B sales operations to close more deals, shorten sales cycles, and maximize revenue generation.
Lower Operational Costs
Reduce operational overheads by implementing efficient processes and targeted strategies that minimize waste and improve resource allocation.
Selected by top operators and media providers around the world
Credible Impact
Use Cases
Banking
Customer onboarding, account management, customer support, and regulatory data compliance.
B2C/Individuals
Product catalog management, real-time promotions, personalization, and upgrading.
Media & Digital
Customer engagement, customer on boarding subscription management, and trend analytics.
Ecommerce
Customer support, analytics and reporting, and multichannel integration.
Creating Credible Impact
60%
improved time-to-market for product enhancements & new product launches.
40%
reduced AHT in assisted sales
Frequently asked questions
The platform integrates different communication channels like email, chat, social media, etc., into a single platform to create a unified conversation view.
Features include robust data collection, storage, segmentation, and analysis. You also get real-time data updates to ensure accuracy and consistency.
Yes, you can use Open APIs to allow for seamless data exchange and synching between the CRM and your enterprise billing system.
Yes, BlueMarble CRM is designed to support B2B, B2C, and B2B2X, providing tailored solutions for customers and clients across multiple industries.
The platform automates processes such as account creation, profile updates, and lifecycle marketing campaigns to streamline customer onboarding.