A leading multinational bank driving digital engagement with Zero ATL spend!

Witnessed a 14% increase in new account opening

Call for Change

A truly global multinational bank was looking to optimise operational cost of serving its retail customers through brick-and-mortar branches across 70 countries of operation.
Leveraging the existing digital infrastructure, bank wanted to drive consumer traffic to its website, push for app downloads, seeking a higher customer engagement, while rationalising the operational cost

Technology at Play

14%

increase in new account opening compared to traditional campaigns

2 Weeks

Campaign rollout in just two weeks

0

Zero spend on digital marketing agencies or ATL

5

Gained customer insights with over 5 critical Consumer behaviours parameters and insights analysed

Aligned to its vision of making virtual banking a reality, the bank partnered with Comviva to run an integrated campaign that could track consumers’ entire lifecycle – right from creating awareness, nurturing through to consumer conversion while strengthening bank’s connection with the consumers.
Comviva’s MobiLytix^TM Rewards platform helped the bank with complete visibility, ownership and control over their customer engagements, GTM options, budget & pricing, security of transaction & customer data, platform operations and overall management of their digital initiatives related to customer lifecycle.

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